Buy Now Pay Later: Disrupting Payments with David Sandstrom, CMO of Klarna
The Speed of Culture Podcast
00:00
Evolution of Business Model and Target Audiences
They discuss how their business model has evolved and gained traction, shifting from credit cards to alternative payment methods driven by a disillusioned younger generation. They also explore the expansion of target audiences during the pandemic and their belief in a smarter and consumer-friendly payment system.
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