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11min chapter
Buy Now Pay Later: Disrupting Payments with David Sandstrom, CMO of Klarna
The Speed of Culture Podcast
Evolution of Business Model and Target Audiences
They discuss how their business model has evolved and gained traction, shifting from credit cards to alternative payment methods driven by a disillusioned younger generation. They also explore the expansion of target audiences during the pandemic and their belief in a smarter and consumer-friendly payment system.
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