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Buy Now Pay Later: Disrupting Payments with David Sandstrom, CMO of Klarna

The Speed of Culture Podcast

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Predicting Consumer Behavior and the Impact of AI on DTC Brands

This chapter explores the use of behavioral and product data in e-commerce, highlighting how businesses can predict consumer behavior with high certainty. The speaker also discusses the role of AI, particularly GPTs, in revolutionizing e-commerce and enabling personalized shopping assistance.

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