11min chapter

The Speed of Culture Podcast cover image

Buy Now Pay Later: Disrupting Payments with David Sandstrom, CMO of Klarna

The Speed of Culture Podcast

CHAPTER

Predicting Consumer Behavior and the Impact of AI on DTC Brands

This chapter explores the use of behavioral and product data in e-commerce, highlighting how businesses can predict consumer behavior with high certainty. The speaker also discusses the role of AI, particularly GPTs, in revolutionizing e-commerce and enabling personalized shopping assistance.

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