Marketing Over Coffee Marketing Podcast
Eric Schwartzman on the Myth of Organic SEO
Dec 7, 2023
Explore the world of Black Hat SEO and negative SEO tactics. Uncover the vulnerabilities in Google search and the impact of entity poisoning. Discover the truth behind organic SEO and the challenges of generative AI. Understand the distinction between white hat and black hat SEO techniques.
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Quick takeaways
- Negative SEO tactics, such as denial of indexing attacks and entity poisoning, can significantly impact a site's rankings and visibility.
- The idea of organic SEO is challenged, as even top SEOs operate in a gray zone, adopting a combination of white hat and black hat tactics.
Deep dives
The Rise of Black Hat SEO
The podcast episode explores the rise of black hat SEO techniques and their impact on search engine rankings. The guest, Eric Schwartzman, shares his firsthand experience with a client who fired him after achieving significant revenue growth through white hat SEO strategies. The client then hired a black hat SEO who employed manipulative tactics to further boost their rankings. This led Eric to delve into the world of black hat SEO, attending private masterminds and learning about the various techniques used to artificially manipulate rankings.
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