Introduction

In this Marketing Over Coffee:

In this episode learn about Negative SEO, Entity Poisoning, PR vs. The Algorithm, and more!

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Brought to you by our sponsor: Miro

Previous Interview on The Digital Pivot – Secrets of Online Marketing

Get the White Paper: Defend Your Reputation

After years of doing consulting on creating content for SEO advantage he was drawn to check out Black Hat tactics

18 months on the wild side

Link to Eric’s report on Negative SEO

Denial of indexing attacks, and entity poisoning

9:30 – 11:10 Miro – Your first three boards are free forever, just sign up at miro.com/podcast

Exploring the implications of negative SEO

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Topical entity poisoning attacks

So is the algorithm all they really say it is?

Technical SEO as Gray Hat

Determining entities

PR to Wikipedia to entity relevancy

PR is cheaper than constantly adapting the algorithm and crawling the entire internet

The most common self inflicted negative SEO problems

Join John and Chris on threads, or on LinkedIn: Chris and John

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