Dig In 75. How to See the Future
May 17, 2023
Joanna Lepore, Global Foresight Director at McDonald's and host of Looking Outside, shares insights into using foresight for strategic planning, the difference between insight and foresight, and how historical and emerging data can be utilized together. She emphasizes the significance of foresight in marketing and highlights collaboration with data science teams on generative AI. Additionally, she explores the overlap between foresight and other teams like risk management and corporate strategy.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 5min
Exploring Transformation and Strategy in Marketing
05:15 • 9min
Finding the Right Topic and Collaborating on Generative AI
13:59 • 1min
Foresight vs Insight: Understanding Consumers and Projecting into the Future
15:23 • 22min
Upcoming Presentation and Live Podcast
37:16 • 3min