"How can you predict what the next hot topic will be with the data that is available to you today?"
Joanna Lepore, Global Foresight Director at McDonald's and host of Looking Outside joins us this week to talk about insight vs foresight, her unusual path to becoming a Foresight Director, and shares a frankly impressive number of facts off the top of her head.
In this episode Joanna tells us about:
- How to use foresight for strategic planning
- How insight and foresight functions differ, and how they are similar
- How you can use historical data and emerging data together to paint a fuller picture
Check out Joanna's podcast Looking Outside
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