Joanna Lepore

Joanna Lepore, Global Foresight Director at McDonald's and host of Looking Outside, shares insights into using foresight for strategic planning, the difference between insight and foresight, and how historical and emerging data can be utilized together. She emphasizes the significance of foresight in marketing and highlights collaboration with data science teams on generative AI. Additionally, she explores the overlap between foresight and other teams like risk management and corporate strategy.