

Building Culture The Barcelona Way
15 snips Aug 23, 2019
Damien Hughes, a Professor of Organisational Psychology, dives into the remarkable cultural rebuild of FC Barcelona. He discusses the importance of a commitment culture, highlighting how values like humility and teamwork were critical during their transformation. Hughes explains the five-model of culture, and how Guardiola’s strategic hiring moved Barcelona from autocracy to commitment. He emphasizes peer accountability over top-down control and shares how stories and behaviors are vital in reinforcing culture, providing invaluable lessons applicable beyond sports.
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Five Culture Models And The Winner
- Barron & Hannan identify five culture types: star, autocracy, bureaucracy, engineering, and commitment.
- Commitment cultures outperform others and link purpose with clear, observable behaviours.
Choose Three Clear Behaviours
- Define a clear organisational purpose beyond profit and state the behaviours that deliver it.
- Limit behaviours to a small set (three ideal) so they remain observable and memorable.
How Barcelona Chose Guardiola
- Barcelona shortlisted five leaders and applied Buffett's three hiring criteria: energy, intelligence, integrity.
- Guardiola stood out for energy and integrity; intelligence was to be accelerated via mentors like Johan Cruyff.