Damien Hughes

Damien Hughes, a Professor of Organisational Psychology, dives into the remarkable cultural rebuild of FC Barcelona. He discusses the importance of a commitment culture, highlighting how values like humility and teamwork were critical during their transformation. Hughes explains the five-model of culture, and how Guardiola’s strategic hiring moved Barcelona from autocracy to commitment. He emphasizes peer accountability over top-down control and shares how stories and behaviors are vital in reinforcing culture, providing invaluable lessons applicable beyond sports.