

How Seedrs Market Their Business (700+ deals and €175 million in invested)
Jan 8, 2019
Ben Aronsten, Chief Marketing Officer at Seedrs, shares insights on how the leading equity crowdfunding platform in Europe has achieved over 700 deals and €175 million in investments. He discusses innovative marketing strategies that blend geolocation and targeted campaigns, alongside big advertising initiatives like those with the London Underground. Aronsten also highlights the challenges and triumphs of democratizing investment opportunities for retail investors and the importance of balancing short-term tactics with long-term brand growth.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Intro
00:00 • 2min
Democratizing Investment: A New Era in Equity Crowdfunding
01:55 • 9min
Innovative Marketing Strategies in Crowdfunding
11:07 • 20min
Essential Tools for Business Operations and Communication
31:15 • 1min
Crowdfunding Success and Strategic Growth
32:43 • 5min
Crafting Cohesive Marketing Campaigns: The American Express Approach
37:31 • 1min
The Power of Cohesive Marketing and Storytelling
38:53 • 2min