Marketing Strategies Podcast
How Seedrs Market Their Business (700+ deals and €175 million in invested)
Jan 8, 2019
Ben Aronsten, Chief Marketing Officer at Seedrs, shares insights on how the leading equity crowdfunding platform in Europe has achieved over 700 deals and €175 million in investments. He discusses innovative marketing strategies that blend geolocation and targeted campaigns, alongside big advertising initiatives like those with the London Underground. Aronsten also highlights the challenges and triumphs of democratizing investment opportunities for retail investors and the importance of balancing short-term tactics with long-term brand growth.
40:54
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Quick takeaways
- Seedrs democratizes investment by enabling contributions as low as £10, allowing a diverse pool of both individual and institutional investors to engage in equity crowdfunding.
- The company's strategic marketing approach blends traditional advertising with data-driven tactics, effectively targeting investors while enhancing their engagement and satisfaction through personalized communication.
Deep dives
Democratization of Equity Crowdfunding
Equity crowdfunding serves as a gateway for both startups and everyday investors, breaking down traditional barriers to investment. Cedars allows companies to raise funds from as little as £10, enabling a diverse array of investors, from individuals to institutional funds, to participate in equity markets. This platform showcases the importance of inclusivity in investment opportunities and democratizes access to venture capital that was once limited to wealthy individuals. By promoting smaller investments, Cedars fosters a broader engagement in startup funding, allowing many more investors to take part in the financial growth of innovative companies.
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