Marketing Strategies Podcast cover image

How Seedrs Market Their Business (700+ deals and €175 million in invested)

Marketing Strategies Podcast

CHAPTER

Crafting Cohesive Marketing Campaigns: The American Express Approach

This chapter explores the complexities of creating successful marketing strategies, with American Express as a focal point. It addresses the challenge of harmonizing messaging across different product lines while emphasizing customer-centric campaigns that connect personal and business lives.

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