Marketing Strategies Podcast

In this episode I’m joined by Henrique Cruz, the head of growth at Rows. Rows is a modern blend of spreadsheet and database technology, connecting with hundreds of third-party tools to provide a seamless data analysis experience. Henrique’s leadership has been pivotal in Rows’ rapid expansion from 50,000 to 900,000 users in less than a year.

Marie Martens, Founder of Tally, discusses the unique marketing strategies that led Tally to surpass $100,000 in MRR. Topics include user-friendly interface, free plan as a marketing tool, SEO strategies, customer support evolution, building in public, and authenticity in marketing.

Today I’m joined by Matt Lerner, who is the founder and CEO of Startup Core Strengths. Matt has a long history of growth marketing, most prominently at Paypal and 500 Startups. Matt created and lead PayPal’s first website marketing team driving over 85% of PayPal’s small business acquisition and generating $67M over three years. Matt then became a partner at 500 Startups where he invested in 35 seed-stage companies and also set up and ran the "Distro Dojo" growth marketing program for their portfolio companies. In this episode we discuss the 5 core strengths a company needs to have and focus on to successfully grow their business based on Matts broad experience at 500 Startups.

I had the pleasure of speaking with Tim Soulo from ahrefs. Tim has been instrumental in ahrefs growth starting as the sole marketeer for the business in 2015 and growing the business to over $40million in ARR today. He has done this by doing every marketing activity himself before hiring experts to take over and improve his processes. Today they are flying in the world of SEO and create some of the best content on the topic. This episode is filled with takeaways so enjoy and let me know what you think.

Typeform exploded into popularity with their unique conversational form builder in 2012. Their product disrupted a market that was used to filling out static forms files by field. Typeform was able to boast form completions of 60%+ whereas a standard form completion rate is typically 15%. This helped Typeform grow phenomenally, they have 200 employees, have received $50 million in funding and are growing well. In this episode I speak with Sancar Sahin who is VP Marketing at Typeform about all the tactics and strategies they have used to grow.

Ben Aronsten, Chief Marketing Officer at Seedrs, shares insights on how the leading equity crowdfunding platform in Europe has achieved over 700 deals and €175 million in investments. He discusses innovative marketing strategies that blend geolocation and targeted campaigns, alongside big advertising initiatives like those with the London Underground. Aronsten also highlights the challenges and triumphs of democratizing investment opportunities for retail investors and the importance of balancing short-term tactics with long-term brand growth.

I speak with Amy Porterfield about marketing and promoting courses. Amy has extensive experience with creating and promoting successful online courses. We discuss her full funnel from growing an email list all the way through to generating course subscriptions and supporting students. We discuss paid marketing, webinars, marketing automation, social media and a ton more. If you’re interested in creating your own course you can’t miss this episode.

I speak with Kevin Heung who is Head of Digital Marketing at Uber. This is a fascinating look into how Uber conducts their digital marketing and how they acquire new users. We discuss paid search, paid social, display, content marketing, organic social and search. Our conversation switches between Uber Rides and Uber Eats. Both are different marketplaces with their own stakeholders.

I speak with Susan Su who is Head of Marketing at Reforge. Before this Susan worked as a growth partner at 500 Startups and Head of Content Partnerships and Email Marketing at AppSumo. We discuss email marketing in detail and I understand Susans passion for making sure her email list is performing to it’s best ability. We discuss email list growth, SEO, and content marketing. This is a fascinating episode with tons of takeaways from Susans time at AppSumo, 500 Startups and Reforge.

I speak with Yuriy Timen who is Head of Growth & Marketing at Grammarly. We discuss how Grammarly has grown from a small paid for product used by students to a widely available web app used by 10 million people. It’s Grammarly’s ambition to be everywhere people write. And this ambition certainly comes through in this discussion. We talk about SEO, product marketing, display advertising, user retention and more. This is a fantastic opportunity to learn more about Grammarly’s rise to popularity and the marketing tactics they used to get there.