Ben Aronsten

Ben Aronsten, Chief Marketing Officer at Seedrs, shares insights on how the leading equity crowdfunding platform in Europe has achieved over 700 deals and €175 million in investments. He discusses innovative marketing strategies that blend geolocation and targeted campaigns, alongside big advertising initiatives like those with the London Underground. Aronsten also highlights the challenges and triumphs of democratizing investment opportunities for retail investors and the importance of balancing short-term tactics with long-term brand growth.