PowerTips Unscripted How to Build a Reputation That Stands the Test of Time with Bjorn Johnson – [Best of PowerTips Unscripted]
Jul 30, 2025
Bjorn Johnson, General Manager at TraVek Remodeling and Roofing, shares his dynamic journey blending tech and sales to enhance customer experiences. He discusses how TraVek stands out in the competitive remodeling landscape by delivering consistent, stress-free service. Bjorn emphasizes the importance of structured processes and employee training to replicate success. He also reflects on handling economic challenges, maintaining strong communication during leadership transitions, and the value of focusing on controllable actions for long-term growth.
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From Fish Ponds To Remodeling Leader
- Travek began 24 years ago as a family business that surprisingly started with fish ponds and landscaping.
- Over time it evolved into a profitable remodeling and roofing company with a strong culture and vision.
Design The Experience, Not Just The Service
- Travek defines success as delivering "the ultimate Travek experience" that removes stress and surprises for customers.
- They mapped the full customer journey and built repeatable systems so every client gets a consistent experience.
Document Processes And Onboard To Them
- Write your processes down as manuals, SOPs, and role-specific onboarding materials to make outcomes replicable.
- Train employees on the documented journey so new hires and veterans deliver the same customer experience.
