Secrets of question based selling

This book provides a step-by-step program for salespeople to learn how to ask the right questions to penetrate more accounts, establish greater credibility, generate more return calls, and close sales faster.

It outlines a holistic view of the sales process, breaking it down into phases such as Interest Generation, Presentation, and Closing Steps.

The QBS methodology focuses on making prospects curious, establishing credibility, and uncovering needs that fuel the prospect's sense of urgency.