Carter Eve

Carter Eve, the founder and designer of Carter Eve Jewelry, shares her journey of building a sustainable fine jewelry brand that hit $1.2M in annual sales. She discusses the advantages of a made-to-order model and how it reduces waste while maximizing customization. High-touch customer service is key to building trust and converting buyers into loyal fans. Carter also highlights the power of in-person pop-up events to drive online sales and the growing demand for ethical sourcing in jewelry today.