Inside Apple Software Design

Ken Kocienda, a former Apple software engineer and designer, shares his journey from photographer to tech innovator. He discusses the challenges and successes of creating core products like Safari and the iPhone. Kocienda reveals behind-the-scenes insights into the pressure of product demos for Steve Jobs, the culture of secrecy at Apple, and the innovative design choices, including the revolutionary keyboard features. With anecdotes about teamwork and experimentation, he sheds light on the creative processes that shaped Apple's user-centric philosophy.