Secrets and Innovations: Apple’s Keyboard Revolution

This chapter explores Apple's culture of secrecy and its distinctive approach to product development, particularly in creating the iPhone's software keyboard. It delves into the collaborative dynamics within a dedicated team, emphasizing the role of 'Directly Responsible Individuals' and the pressure to innovate under tight deadlines. The narrative highlights the challenges faced in designing a user-friendly keyboard that revolutionized the smartphone experience, showcasing the creative strategies employed to overcome obstacles and enhance usability.