Innovating in Secrecy

This chapter examines the intricate balance between secrecy and innovation in software design at Apple. It highlights the dynamics of small teams and the challenges posed by a lack of diversity in problem-solving, focusing on the controversial decision to omit the copy and paste feature during the iPhone's initial launch. Through anecdotes and the contrasting design philosophies of Apple and Google, the chapter emphasizes Apple's commitment to user experience over conventional product features.