#700
Mentioned in 35 episodes

Creative Selection

Inside Apple's Design Process During the Golden Age of Steve Jobs
Book • 2018
In 'Creative Selection,' Ken Kocienda offers a detailed look at Apple's software development process during his 15-year tenure at the company.

The book focuses on the 'creative selection' process, a method of iterative development through continuous demos and feedback.

Kocienda shares stories of his work on key products like the iPhone, iPad, and Safari web browser, and discusses the essential elements of innovation at Apple, including inspiration, collaboration, craft, diligence, decisiveness, taste, and empathy.

The book provides insights into the working culture and decision-making processes under Steve Jobs' leadership.

Mentioned by

Mentioned in 35 episodes

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David Senra
; a book about a programmer who worked with Steve Jobs.
8,329 snips
#376 Jensen Huang: Founder of Nvidia
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David Senra
as a book written by a person that demoed directly to Steve Jobs.
3,081 snips
#403 How Jensen Works
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David Senra
to illustrate Steve Jobs' clear communication style with his employees.
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#349 How Steve Jobs Kept Things Simple
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as an excellent book that he's read three times.
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Daniel Ek, Spotify | David Senra
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David Senra
as an excellent book about Ken Kocienda's experiences demoing software to Steve Jobs.
1,833 snips
My conversation with Daniel Ek: Founder of Spotify
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, emphasizing the importance of focus and simplicity in achieving success.
1,762 snips
#340 Michael Jordan and Kobe Bryant
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in the context of comparing Jeff Bezos' leadership style to Steve Jobs'.
1,573 snips
#282 Jeff Bezos Shareholder Letters
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, referencing a line about the importance of clear thinking for easy interaction.
1,442 snips
#366 Mr. Beast Leaked Memo
Mentioned by the podcast host to contrast Steve Jobs' management style with Walt Disney's.
1,441 snips
#346 How Walt Disney Built Himself
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to illustrate Steve Jobs' clarity of thought and decision-making.
1,055 snips
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as an excellent book that he has read three times.
1,040 snips
DAVID SENRA: Daniel Ek, Spotify
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as a must-read for entrepreneurs, highlighting Apple's iterative design process.
989 snips
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as a book about Apple's design process under Steve Jobs.
815 snips
#345 George Lucas
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David Senra
for insights into Steve Jobs' product development approach.
746 snips
#265 Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader
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, describing Apple's product design process under Steve Jobs.
680 snips
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Mentioned by
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David Senra
as a book he has read multiple times, focusing on Apple's design process under Steve Jobs.
525 snips
#281 Working with Steve Jobs
Mentioned by
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David Senra
while discussing the importance of decisiveness in leadership, referencing Steve Jobs' management style.
502 snips
#326 Anna Wintour
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David Senra
as a book about Apple's design process under Steve Jobs.
418 snips
#267 Thomas Edison
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David Senra
, highlighting the book's insights into the design process at Apple under Steve Jobs.
254 snips
#126: Larry Ellison (The Billionaire and the Mechanic)

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