#700

Mentioned in 35 episodes

Creative Selection

Inside Apple's Design Process During the Golden Age of Steve Jobs

Book • 2018

In 'Creative Selection,' Ken Kocienda offers a detailed look at Apple's software development process during his 15-year tenure at the company.

The book focuses on the 'creative selection' process, a method of iterative development through continuous demos and feedback.

Kocienda shares stories of his work on key products like the iPhone, iPad, and Safari web browser, and discusses the essential elements of innovation at Apple, including inspiration, collaboration, craft, diligence, decisiveness, taste, and empathy.

The book provides insights into the working culture and decision-making processes under Steve Jobs' leadership.

Mentioned by

Mentioned in 35 episodes

Recommended by

David Senra

; a book about a programmer who worked with Steve Jobs.

#376 Jensen Huang: Founder of Nvidia

Mentioned by

David Senra

as a book written by a person that demoed directly to Steve Jobs.

#403 How Jensen Works

Mentioned by

David Senra

to illustrate Steve Jobs' clear communication style with his employees.

#349 How Steve Jobs Kept Things Simple

Mentioned by

David Senra

as an excellent book that he's read three times.

Daniel Ek, Spotify | David Senra

Mentioned by

David Senra

as an excellent book about Ken Kocienda's experiences demoing software to Steve Jobs.

My conversation with Daniel Ek: Founder of Spotify

Mentioned by

David Senra

, emphasizing the importance of focus and simplicity in achieving success.

#340 Michael Jordan and Kobe Bryant

Mentioned by

David Senra

in the context of comparing Jeff Bezos' leadership style to Steve Jobs'.

#282 Jeff Bezos Shareholder Letters

Mentioned by

David Senra

, referencing a line about the importance of clear thinking for easy interaction.

#366 Mr. Beast Leaked Memo

Mentioned by the podcast host to contrast Steve Jobs' management style with Walt Disney's.

#346 How Walt Disney Built Himself

Mentioned by

David Senra

to illustrate Steve Jobs' clarity of thought and decision-making.

The best interview I've ever done about Founders

Mentioned by

David Senra

as an excellent book that he has read three times.

DAVID SENRA: Daniel Ek, Spotify

Recommended by

David Senra

as a must-read for entrepreneurs, highlighting Apple's iterative design process.

Anti-Business Billionaires: Lessons from Steve Jobs, James Dyson, and Yvon Chouinard

Mentioned by

David Senra

as a book about Apple's design process under Steve Jobs.

#345 George Lucas

Recommended by

David Senra

for insights into Steve Jobs' product development approach.

#265 Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader

Mentioned by

David Senra

, describing Apple's product design process under Steve Jobs.

Sessions: David Senra (Founders Podcast)

Mentioned by

David Senra

as a book he has read multiple times, focusing on Apple's design process under Steve Jobs.

#281 Working with Steve Jobs

Mentioned by

David Senra

while discussing the importance of decisiveness in leadership, referencing Steve Jobs' management style.

#326 Anna Wintour

Mentioned by

David Senra

as a book about Apple's design process under Steve Jobs.

#267 Thomas Edison

Mentioned by

Noah Weiss

as a book about the iterative creative work of building new products.

The 10 traits of great PMs, how AI will impact your product, and Slack’s product development process | Noah Weiss (Slack, Foursquare, Google)

Mentioned by

David Senra

, highlighting the book's insights into the design process at Apple under Steve Jobs.

#126: Larry Ellison (The Billionaire and the Mechanic)

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