

#700
Mentioned in 35 episodes
Creative Selection
Inside Apple's Design Process During the Golden Age of Steve Jobs
Book • 2018
In 'Creative Selection,' Ken Kocienda offers a detailed look at Apple's software development process during his 15-year tenure at the company.
The book focuses on the 'creative selection' process, a method of iterative development through continuous demos and feedback.
Kocienda shares stories of his work on key products like the iPhone, iPad, and Safari web browser, and discusses the essential elements of innovation at Apple, including inspiration, collaboration, craft, diligence, decisiveness, taste, and empathy.
The book provides insights into the working culture and decision-making processes under Steve Jobs' leadership.
The book focuses on the 'creative selection' process, a method of iterative development through continuous demos and feedback.
Kocienda shares stories of his work on key products like the iPhone, iPad, and Safari web browser, and discusses the essential elements of innovation at Apple, including inspiration, collaboration, craft, diligence, decisiveness, taste, and empathy.
The book provides insights into the working culture and decision-making processes under Steve Jobs' leadership.
Mentioned by
Mentioned in 35 episodes
Recommended by 

; a book about a programmer who worked with Steve Jobs.


David Senra

8,329 snips
#376 Jensen Huang: Founder of Nvidia
Mentioned by 

as a book written by a person that demoed directly to Steve Jobs.


David Senra

3,081 snips
#403 How Jensen Works
Mentioned by 

to illustrate Steve Jobs' clear communication style with his employees.


David Senra

2,055 snips
#349 How Steve Jobs Kept Things Simple
Mentioned by 

as an excellent book that he's read three times.


David Senra

1,878 snips
Daniel Ek, Spotify | David Senra
Mentioned by 

as an excellent book about Ken Kocienda's experiences demoing software to Steve Jobs.


David Senra

1,833 snips
My conversation with Daniel Ek: Founder of Spotify
Mentioned by 

, emphasizing the importance of focus and simplicity in achieving success.


David Senra

1,762 snips
#340 Michael Jordan and Kobe Bryant
Mentioned by 

in the context of comparing Jeff Bezos' leadership style to Steve Jobs'.


David Senra

1,573 snips
#282 Jeff Bezos Shareholder Letters
Mentioned by 

, referencing a line about the importance of clear thinking for easy interaction.


David Senra

1,442 snips
#366 Mr. Beast Leaked Memo
Mentioned by the podcast host to contrast Steve Jobs' management style with Walt Disney's.

1,441 snips
#346 How Walt Disney Built Himself
Mentioned by 

to illustrate Steve Jobs' clarity of thought and decision-making.


David Senra

1,055 snips
The best interview I've ever done about Founders
Mentioned by 

as an excellent book that he has read three times.


David Senra

1,040 snips
DAVID SENRA: Daniel Ek, Spotify
Recommended by 

as a must-read for entrepreneurs, highlighting Apple's iterative design process.


David Senra

989 snips
Anti-Business Billionaires: Lessons from Steve Jobs, James Dyson, and Yvon Chouinard
Mentioned by 

as a book about Apple's design process under Steve Jobs.


David Senra

815 snips
#345 George Lucas
Recommended by 

for insights into Steve Jobs' product development approach.


David Senra

746 snips
#265 Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader
Mentioned by 

, describing Apple's product design process under Steve Jobs.


David Senra

680 snips
Sessions: David Senra (Founders Podcast)
Mentioned by 

as a book he has read multiple times, focusing on Apple's design process under Steve Jobs.


David Senra

525 snips
#281 Working with Steve Jobs
Mentioned by 

while discussing the importance of decisiveness in leadership, referencing Steve Jobs' management style.


David Senra

502 snips
#326 Anna Wintour
Mentioned by 

as a book about Apple's design process under Steve Jobs.


David Senra

418 snips
#267 Thomas Edison
Mentioned by ![undefined]()

as a book about the iterative creative work of building new products.

Noah Weiss

373 snips
The 10 traits of great PMs, how AI will impact your product, and Slack’s product development process | Noah Weiss (Slack, Foursquare, Google)
Mentioned by 

, highlighting the book's insights into the design process at Apple under Steve Jobs.


David Senra

254 snips
#126: Larry Ellison (The Billionaire and the Mechanic)



