#686
Mentioned in 29 episodes

Creative Selection

Inside Apple's Design Process During the Golden Age of Steve Jobs
Book • 2018
In 'Creative Selection,' Ken Kocienda offers a detailed look at Apple's software development process during his 15-year tenure at the company.

The book focuses on the 'creative selection' process, a method of iterative development through continuous demos and feedback.

Kocienda shares stories of his work on key products like the iPhone, iPad, and Safari web browser, and discusses the essential elements of innovation at Apple, including inspiration, collaboration, craft, diligence, decisiveness, taste, and empathy.

The book provides insights into the working culture and decision-making processes under Steve Jobs' leadership.

Mentioned by

Mentioned in 29 episodes

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