#83
Mentioned in 29 episodes
Creative Selection
Inside Apple's Design Process During the Golden Age of Steve Jobs
Book • 2018
In 'Creative Selection,' Ken Kocienda offers a detailed look at Apple's software development process during his 15-year tenure at the company.
The book focuses on the 'creative selection' process, a method of iterative development through continuous demos and feedback.
Kocienda shares stories of his work on key products like the iPhone, iPad, and Safari web browser, and discusses the essential elements of innovation at Apple, including inspiration, collaboration, craft, diligence, decisiveness, taste, and empathy.
The book provides insights into the working culture and decision-making processes under Steve Jobs' leadership.
The book focuses on the 'creative selection' process, a method of iterative development through continuous demos and feedback.
Kocienda shares stories of his work on key products like the iPhone, iPad, and Safari web browser, and discusses the essential elements of innovation at Apple, including inspiration, collaboration, craft, diligence, decisiveness, taste, and empathy.
The book provides insights into the working culture and decision-making processes under Steve Jobs' leadership.
Mentioned by
Mentioned in 29 episodes
Mentioned by the podcast host to contrast Steve Jobs' management style with Walt Disney's.
1,353 snips
#346 How Walt Disney Built Himself
Mentioned by 
David Senra , referencing a line about the importance of clear thinking for easy interaction.
David Senra , referencing a line about the importance of clear thinking for easy interaction.1,292 snips
#366 Mr. Beast Leaked Memo
Recommended by David Senra as a must-read for entrepreneurs, highlighting Apple's iterative design process.
David Senra as a must-read for entrepreneurs, highlighting Apple's iterative design process.
983 snips
Anti-Business Billionaires: Lessons from Steve Jobs, James Dyson, and Yvon Chouinard
Mentioned by David Senra as a book he has read multiple times, focusing on Apple's design process under Steve Jobs.
David Senra as a book he has read multiple times, focusing on Apple's design process under Steve Jobs.471 snips
#281 Working with Steve Jobs
Mentioned by David Senra while discussing the importance of decisiveness in leadership, referencing Steve Jobs' management style.
David Senra while discussing the importance of decisiveness in leadership, referencing Steve Jobs' management style.466 snips
#326 Anna Wintour
Mentioned by David Senra in relation to Steve Jobs' clear communication style, drawing parallels to De Gaulle's clarity of purpose.
David Senra in relation to Steve Jobs' clear communication style, drawing parallels to De Gaulle's clarity of purpose.233 snips
#224 Charles de Gaulle
Mentioned by David Senra , highlighting the book's insights into the design process at Apple under Steve Jobs.
David Senra , highlighting the book's insights into the design process at Apple under Steve Jobs.219 snips
#126: Larry Ellison (The Billionaire and the Mechanic)
Mentioned by David Senra as a book detailing Apple's product development process, highlighting Steve Jobs' decision-making style.
David Senra as a book detailing Apple's product development process, highlighting Steve Jobs' decision-making style.164 snips
#204 Steve Jobs (Inside Steve's Brain)
Mentioned by David Senra in the context of discussing Steve Jobs' clarity of thought and decision-making.
David Senra in the context of discussing Steve Jobs' clarity of thought and decision-making.
153 snips
David Senra - Passion & Pain - [Invest Like the Best, Forever Episode]
