#654

Mentioned in 34 episodes

Creative Selection

Inside Apple's Design Process During the Golden Age of Steve Jobs

Book • 2018

In 'Creative Selection,' Ken Kocienda offers a detailed look at Apple's software development process during his 15-year tenure at the company.

The book focuses on the 'creative selection' process, a method of iterative development through continuous demos and feedback.

Kocienda shares stories of his work on key products like the iPhone, iPad, and Safari web browser, and discusses the essential elements of innovation at Apple, including inspiration, collaboration, craft, diligence, decisiveness, taste, and empathy.

The book provides insights into the working culture and decision-making processes under Steve Jobs' leadership.

Mentioned by

David Senra

Noah Weiss

Mentioned in 34 episodes

Recommended by

David Senra

; a book about a programmer who worked with Steve Jobs.

7,939 snips

#376 Jensen Huang: Founder of Nvidia

Mentioned by

David Senra

to illustrate Steve Jobs' clear communication style with his employees.

2,056 snips

#349 How Steve Jobs Kept Things Simple

Mentioned by

David Senra

, emphasizing the importance of focus and simplicity in achieving success.

1,753 snips

#340 Michael Jordan and Kobe Bryant

Mentioned by

David Senra

in the context of comparing Jeff Bezos' leadership style to Steve Jobs'.

1,572 snips

#282 Jeff Bezos Shareholder Letters

Mentioned by

David Senra

, referencing a line about the importance of clear thinking for easy interaction.

1,422 snips

#366 Mr. Beast Leaked Memo

Mentioned by the podcast host to contrast Steve Jobs' management style with Walt Disney's.

1,422 snips

#346 How Walt Disney Built Himself

Mentioned by

David Senra

as an excellent book about Ken Kocienda's experiences demoing software to Steve Jobs.

1,415 snips

My conversation with Daniel Ek: Founder of Spotify

Mentioned by

David Senra

to illustrate Steve Jobs' clarity of thought and decision-making.

1,041 snips

The best interview I've ever done about Founders

Mentioned by

David Senra

as an excellent book that he's read three times.

1,039 snips

Daniel Ek, Spotify | David Senra

Recommended by

David Senra

as a must-read for entrepreneurs, highlighting Apple's iterative design process.

989 snips

Anti-Business Billionaires: Lessons from Steve Jobs, James Dyson, and Yvon Chouinard

Mentioned by

David Senra

as a book about Apple's design process under Steve Jobs.

789 snips

#345 George Lucas

Mentioned by

David Senra

as an excellent book that he has read three times.

783 snips

DAVID SENRA: Daniel Ek, Spotify

Recommended by

David Senra

for insights into Steve Jobs' product development approach.

696 snips

#265 Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader

Mentioned by

David Senra

, describing Apple's product design process under Steve Jobs.

643 snips

Sessions: David Senra (Founders Podcast)

Mentioned by

David Senra

as a book he has read multiple times, focusing on Apple's design process under Steve Jobs.

511 snips

#281 Working with Steve Jobs

Mentioned by

David Senra

while discussing the importance of decisiveness in leadership, referencing Steve Jobs' management style.

484 snips

#326 Anna Wintour

Mentioned by

Noah Weiss

as a book about the iterative creative work of building new products.

373 snips

The 10 traits of great PMs, how AI will impact your product, and Slack’s product development process | Noah Weiss (Slack, Foursquare, Google)

Mentioned by

David Senra

as a book about Apple's design process under Steve Jobs.

364 snips

#267 Thomas Edison

Mentioned by

David Senra

, highlighting the book's insights into the design process at Apple under Steve Jobs.

246 snips

#126: Larry Ellison (The Billionaire and the Mechanic)

Mentioned by

David Senra

in relation to Steve Jobs' clear communication style, drawing parallels to De Gaulle's clarity of purpose.

239 snips

#224 Charles de Gaulle

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