

5 - Creating Demand as an Employer, And as a Candidate
Jan 13, 2022
Sam Kuehnle and Casey Graham discuss marketing recruiting and career growth, covering topics such as the roles of Directors and VPs of Marketing, demand for marketers embracing the power shift, and modern recruitment strategies. They also talk about the changing buyer behavior and the importance of wisely allocating marketing funds.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 2min
The Roles of VP and Director in Marketing
01:50 • 2min
Hiring Directors for Interfacing with Multiple Clients and Tailoring Strategies
04:19 • 2min
The Shift in Buyer Behavior and its Impact on Marketing Strategies
06:47 • 11min
Spending Marketing Dollars Wisely and Understanding Value
17:53 • 2min