5 - Creating Demand as an Employer, And as a Candidate
Stacking Growth | The B2B Marketing Podcast
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The Roles of VP and Director in Marketing
This chapter discusses the responsibilities of a VP and Director in marketing, highlighting the VP's role in setting a vision and philosophy and the Director's role in crafting the marketing strategy. It emphasizes the importance of T-shaped marketers who continuously learn and collaborate with their team members.
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