The Shift in Buyer Behavior and its Impact on Marketing Strategies

Sam Kuehnle (VP of Demand Gen, Refine Labs) had an impromptu conversation with Casey Graham (CEO, Gravy) that was focused solely on marketing recruiting and career growth. Sam and Casey spent 20 minutes breaking down the differentiators between the roles and responsibilities of Directors and VPs of Marketing, how marketers who are embracing the power shift from seller to buyer are in the most demand by hiring managers, and modern recruitment strategies to attract the best marketing talent. This episode provides value for marketers who are looking to attract the top talent to their team, as well as marketers who want to put their best foot forward in their job search.

Interested in joining our team at Refine Labs? Check out our open roles here.