TED Talks Daily What happens in your brain when you taste food | Camilla Arndal Andersen
Nov 26, 2020
Neuroscientist Camilla Arndal Andersen studies how our brains perceive taste through brain scans. She shares fascinating insights on how subconscious influences shape our food experiences. Camilla discusses the psychology behind taste, illustrated by a humorous coffee experiment with her partner. She dives into the neural workings that guide our food preferences, revealing the role of EEG technology. The talk also highlights innovative approaches to understanding taste perception, alongside a light-hearted take on marketing strategies.
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The Coffee Deception
- Camilla Arndal Andersen's husband believed their new, expensive coffee was superior to their regular blend.
- Through a blind taste test, Andersen revealed he couldn't distinguish between the two, highlighting the power of bias.
Reality vs. Perception
- Our conscious experiences are not always accurate reflections of reality.
- Biases and weak stimuli can influence our perceptions, as demonstrated by Andersen's coffee experiment.
Bias Blind Spot
- We are often unaware of our own biases, a phenomenon known as the bias blind spot.
- This makes it challenging to accurately assess our preferences.