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Treat A Brand Like A Person
- Define your brand as a full person, not just a logo, colors, or fonts.
- Document both internal (values, voice, why) and external (visual identity) elements in a brand guide.
Start Branding With Why And Audience
- Start every branding project by uncovering the deep why and the audience you want to attract.
- Use that clarity to shape identity, voice, and messaging before designing visuals.
Strategy + Design Beats Pretty Logos
- Combining strategic consulting with design produces more lasting brand results than visuals alone.
- Treat your agency role as an objective business partner who asks hard questions and ties success to client outcomes.