How to Be an Objective Business Partner

I love that you get so in tune with the person behind the brand as well. How does your consulting looks different from, you know, just strategic branding? Because I feel like you put so much into your branding clients and things like that. Well, how does your consulting client? How do they look different? And that's what makes us different. So we consider ourselves kind of like their business partner, but their objective business partner.