The Bread and Butter of Branding

I feel like there's a huge confusion going on around and do like what branding is. For us, we approach branding in terms of both things, the internal and the external. We help people create a brand identity and how they're going to be seen in the world. And ideally, after working with us, they end up withlike a brand guide, which not only includes their visual assets, but also a guide into who this person is.