The Power of Influence

I love that it comes right down to you just kind of saying I just love helping people. And I think that's such a, again, it's a breath of fresh air. Not only do you have this really amazing branding business, but you've also cultivated an extremely large community. Can you tell us a little bit about your audience and how you really built it? Yes. For me, it was like really understanding and it was hard. But if you're smart and you understand who you are and who you want to be perceived, you can control that outcome if you're mindful about it.