Millionaire University

The Rise of the Fractional CMO | Corey Swann (MU Classic)

Apr 18, 2025
Corey Swann, a Fractional Chief Marketing Officer and owner of Strategic Marketing and Execution, shares insights on the booming fractional C-Suite industry. He discusses the crucial role of fCMOs in helping businesses grow while balancing adaptability and strategic alignment. Corey emphasizes the importance of embracing value-first philosophies and the necessity of technical marketing skills like SEO and Google ads. Listeners will learn about the career transition to fractional roles, the significance of mentorship, and pathways to becoming a successful fCMO.
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ANECDOTE

Corey's Journey to Fractional CMO

  • Corey Swann began in corporate marketing but felt unfulfilled with the traditional office job.
  • He transitioned through agency and tactical roles before finding his niche as a fractional CMO.
INSIGHT

Fractional C-Suite Explained

  • Fractional C-suite executives work part-time strategically for companies that cannot afford full-time roles.
  • They bring high-level leadership at a fraction of the cost and time commitment.
INSIGHT

Ideal Company Size for Fractional CMO

  • Fractional CMOs typically serve companies with revenues from $1 million to $75 million.
  • Businesses under $1 million often focus more on tactical marketing than strategic fractional CMO roles.
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