Corey Swann, a Fractional Chief Marketing Officer and owner of Strategic Marketing and Execution, shares insights on the booming fractional C-Suite industry. He discusses the crucial role of fCMOs in helping businesses grow while balancing adaptability and strategic alignment. Corey emphasizes the importance of embracing value-first philosophies and the necessity of technical marketing skills like SEO and Google ads. Listeners will learn about the career transition to fractional roles, the significance of mentorship, and pathways to becoming a successful fCMO.
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Corey's Journey to Fractional CMO
Corey Swann began in corporate marketing but felt unfulfilled with the traditional office job.
He transitioned through agency and tactical roles before finding his niche as a fractional CMO.
insights INSIGHT
Fractional C-Suite Explained
Fractional C-suite executives work part-time strategically for companies that cannot afford full-time roles.
They bring high-level leadership at a fraction of the cost and time commitment.
insights INSIGHT
Ideal Company Size for Fractional CMO
Fractional CMOs typically serve companies with revenues from $1 million to $75 million.
Businesses under $1 million often focus more on tactical marketing than strategic fractional CMO roles.
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#351 This episode of Millionaire University features an introduction to the world of fractional C-Suite businesses with Corey Swann, a fractional Chief Marketing Officer business owner. The fractional C-Suite is a booming industry with new experts entering the field every day. But a good fCMO can't just be anybody off the street. There is a lot of expertise and strategizing that goes into being a true fCMO but there are many different pathways that can be followed to work towards opening an fCMO practice. If you feel like the marketing pathway is the one for you and your business, then this episode is for you!
(Original Air Date - 3/6/24)
What we discuss with Corey:
+ What is the Fractional C-Suite?
+ What does a fCMO do?
+ Who uses them?
+ Pricing your services
+ What does an engagement with a client look like?
+ The scalability of an fCMO practice
+ A day in the life of an fCMO
+ What's the future of the fractional C-Suite?
+ The first step you should take if you think you want to be a fCMO
Thank you, Corey!
To connect with Cory, click here! If you enjoyed this episode with Corey, let us know by clicking on any of the links below to send him a quick shout-out!
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