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The Rise of the Fractional CMO | Corey Swann (MU Classic)

Millionaire University

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Navigating the CMO Dilemma

This chapter examines the critical decision for companies to hire a full-time Chief Marketing Officer (CMO) versus utilizing a fractional CMO, emphasizing the implications of growth and strategic marketing. It highlights the significance of industry-specific experience in ensuring effective marketing leadership and alignment with company goals.

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