Sleeping Barber - A Marketing Podcast

SBP 057: Put Best Practice Into Practice. With Dr. Grace Kite.

Feb 8, 2024
Guest
Grace Kite
Dr. Grace Kite, Founder & Economist at Magic Numbers & Magic Works, discusses the importance of training for marketers, the differences between UK and US marketing scenes, and tips for crafting killer PowerPoints. The conversation also covers leveraging storytelling and data in marketing, understanding customer needs through data analysis, and adding flair to mundane numbers.
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Episode notes
1
Introduction
00:00 • 2min
2
The Importance of Training and Self-Education for Marketers
02:01 • 31min
3
Understanding Distribution Channels, Customer Needs, and Data Analysis
32:48 • 2min
4
The Benefits of Comprehensive Employee Training and its Impact on Marketing Effectiveness
34:21 • 5min
5
Shifting from Performance Marketing to Brand Building
39:39 • 20min
6
Finding More about the Speaker's Work and Expressing Gratitude
59:58 • 2min
7
The Importance of Practical Application and Curriculum Changes
01:01:28 • 18min