SBP 057: Put Best Practice Into Practice. With Dr. Grace Kite.
Sleeping Barber - A Marketing Podcast
Introduction
Dr. Grace Kite discusses the skills marketers need to develop, ways to build credibility, and the importance of giving numbers a makeover. They also provide practical tips for creating better power points and invite feedback from the listeners.
We're thrilled to have Dr. Grace Kite back with us this week on the show. As the Founder & Economist at Magic Numbers & Magic Works, she brings a wealth of expertise to the table.
In our discussion, we delve into whether formal training is a must for marketers, explore the nuances between the UK and US marketing scenes, and even share tips for crafting killer PowerPoints.
We'll also tackle topics like leveraging storytelling and data to elevate your marketing efforts, understanding customer needs through data analysis and ways to add flair to mundane numbers.
And don't forget to join our hosts, Vassilis and Marc, for some post-pod banter!
Our Guest:
Dr. Grace Kite
Founder & Economist at Magic Numbers (consulting) & Magic Works (training)
https://www.linkedin.com/in/grace-kite/
Columnist for Marketing Week Magazine
In-demand Speaker
Master of Advertising Effectiveness
Our Hosts:
Follow our updates here: https://www.linkedin.com/company/sleeping-barber/
Get in touch with our hosts:
Marc Binkley: https://www.linkedin.com/in/marcbinkley/
Vassilis Douros: https://www.linkedin.com/in/vassilisdouros/
Podcast Literature:
Magic works https://magicworks.training/real-people/dr-grace-kite/
Magic Numbers https://magicnumbers.co.uk/
Closing the marketing skills gap https://www.professionalacademy.com/blogs/the-marketing-skills-gap-why-you-should-be-upskilling-and-reskilling-for-future-success/
Employee Training Stats https://www.devlinpeck.com/content/employee-training-statistics
½ of Marketers say they haven’t any training https://www.marketingweek.com/salary-survey-2019-routes-into-marketing/
Marketing Strategy is the most undervalued Skill https://www.marketingweek.com/marketing-strategy-undervalued-skill/
Recovery Budget Planner https://magicnumbers.co.uk/articles/recovery-budget-planner-resources/
Building an effectiveness culture https://magicnumbers.co.uk/articles/only-people-can-give-the-gift-of-marketing-effectiveness/
Timestamps:
0:40 - Introduction to Dr. Grace Kite
3:59 - Do marketers need formal training
9:09 - UK v US versions of effectiveness
14:40 - Even blind squirrels can find a nut
21:30 - Emergent methods for training and development
24:53 - How to make a better PowerPoint
29:20 - The Importance of Storytelling and Data in Marketing
33:10 - Using data to understand the voice of the customer
34:49 - Giving numbers a makeover
38:07 - Are marketing fundamentals the same across industries and lifecycles?
44:39 - Dashboards can be misleading
52:02 - Fundamental concepts for every marketer’s toolkit
57:35 - What is the market need for training?
1:00:06 - How to get in touch with Grace
1:01:13 - Post Pod with V and Marc
Where to Listen:
Apple Podcasts: https://podcasts.apple.com/ca/podcast/the-sleeping-barber-a-business-and-marketing-podcast/id1609811324
Spotify: https://open.spotify.com/show/4v0kaM350zEY7X2VBuyfrF?si=7083317d5afd488b
Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy84MWVjYWJhNC9wb2RjYXN0L3Jzcw?sa=X&ved=2ahUKEwji_oSOopP-AhXnlo4IHTZKBgYQ9sEGegQIARAC
Youtube: https://www.youtube.com/@sleepingbarberpodcast
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