Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service

How Private Equity, AI and Branding Are Transforming HVAC Businesses in 2025 with Samantha Brazie

Apr 9, 2025
Samantha Brazie, the General Manager at Progressive Heating, Air and Plumbing, discusses crucial shifts in the HVAC industry. She shares her journey from telemarketer to manager, revealing the importance of maintaining company culture amidst private equity acquisitions. The conversation touches on effective community engagement, innovative marketing strategies, and the role of technology, including AI, in enhancing operations. Samantha emphasizes the balance between smart business decisions and emotional intelligence to ensure employee satisfaction and long-term success.
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ANECDOTE

From Restaurants to HVAC

  • Samantha Brazie stumbled into the HVAC industry after working in restaurants.
  • She started as a telemarketer due to rising gas prices in 2007.
ADVICE

Finding the Right Workplace

  • Find a workplace that aligns with your values.
  • Good companies genuinely care for their employees and uphold their stated principles.
INSIGHT

Private Equity's Impact

  • Private equity acquisitions can disrupt company culture.
  • Employees from family-owned businesses often feel like numbers after such transitions.
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