Samantha Brazie, the General Manager at Progressive Heating, Air and Plumbing, discusses crucial shifts in the HVAC industry. She shares her journey from telemarketer to manager, revealing the importance of maintaining company culture amidst private equity acquisitions. The conversation touches on effective community engagement, innovative marketing strategies, and the role of technology, including AI, in enhancing operations. Samantha emphasizes the balance between smart business decisions and emotional intelligence to ensure employee satisfaction and long-term success.