MarTech Podcast ™ // Marketing + Technology = Business Growth Why You Need A Market Intensification Strategy -- Nataly Kelly // Rebrandly
Dec 21, 2023
Nataly Kelly, author of Take Your Company Global, discusses the importance of market intensification strategy in expanding into new markets. She emphasizes the need for a gradual approach and deep market understanding. Topics include Maraka model for market potential assessment, customer adjustability, and strategic decision-making for international expansion.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 2min
Market Intensification Strategies in the Digital Age
02:01 • 7min
Market Intensification Strategy and Customer Adjustability in Global Markets
08:40 • 5min
Strategic Approach to International Market Expansion
13:32 • 3min
Strategic Market Intensification and Expansion Insights
16:05 • 3min