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MarTech Podcast ™ // Marketing + Technology = Business Growth
Why You Need A Market Intensification Strategy -- Nataly Kelly // Rebrandly
Dec 21, 2023
Nataly Kelly, author of Take Your Company Global, discusses the importance of market intensification strategy in expanding into new markets. She emphasizes the need for a gradual approach and deep market understanding. Topics include Maraka model for market potential assessment, customer adjustability, and strategic decision-making for international expansion.
16:44
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Quick takeaways
- Market intensification focuses on existing markets over conquering new ones in the digital age.
- Strategic alignment with business goals is essential for effective international expansion.
Deep dives
Market Intensification Strategy in the Digital Age
In the digital age, market intensification strategy focuses on further penetrating existing markets rather than conquering new ones. With the global audience accessible online from the onset, companies need to use incremental processes to expand their presence. This gradual approach utilizes diverse strategies to extend market reach, leveraging digital channels for broader audience engagement.
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