7min chapter

MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

Why You Need A Market Intensification Strategy -- Nataly Kelly // Rebrandly

MarTech Podcast ™ // Marketing + Technology = Business Growth

CHAPTER

Market Intensification Strategies in the Digital Age

Exploring the shift towards deepening existing markets rather than expanding into new ones, with a focus on intentional targeting, traffic conversion, and operational readiness. Introducing the Maraka model for assessing market potential and simplifying the complexity of international markets.

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