5min chapter

MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

Why You Need A Market Intensification Strategy -- Nataly Kelly // Rebrandly

MarTech Podcast ™ // Marketing + Technology = Business Growth

CHAPTER

Market Intensification Strategy and Customer Adjustability in Global Markets

Exploring the parallels between market intensification strategy and keyword optimization in SEO, focusing on complexity, customer adjustability, pricing, packaging, buyer intent, and market targeting using examples from enterprise software sales. Emphasizing the importance of in-depth market understanding beyond quantitative data analysis.

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