Tropical MBA: Entrepreneurship & Founder Lifestyle #770 $30K a Month on Upwork in Less Than 2 Years
Aug 29, 2024
Phil Kuehnen, founder of Rev Gravy, shares his journey to generating $30K monthly on Upwork in under two years. He discusses strategies for scaling to $80K and emphasizes the importance of defining an ideal client profile. Kuehnen highlights attracting high-margin clients and building long-term relationships. Sales call dynamics and effective recruitment are tackled to enhance growth. He also touches on creating value within sales teams and aligning services with client goals for sustainable success.
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Niching Down on ICP
- Niching down on a specific ICP can lead to more customers and revenue.
- It can also improve margins by increasing efficiency and skill development.
High-Value Frontend Offer
- Create a high-value frontend offer aligned with client revenue goals, not just HubSpot setup.
- Position current services as maintenance after achieving initial results.
Desperate Clients on Upwork
- Clients are often desperate sales leaders who bought HubSpot but can't use it effectively.
- They turn to Upwork for help, presenting an opportunity for Phil.