Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

How to Find Undiscovered (Yet Profitable) Niches

Mar 5, 2024

Learn how Emily transitioned to a profitable niche in tech industry through personal experiences. Topics include positioning in business, leveraging skills for success, embracing career changes, and navigating niche markets. Recommendations include taking improv classes and reading 'Thinking in Bets' by Annie Duke.

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Introduction

00:00 • 2min

Founder's Role in Repositioning Strategy

01:36 • 10min

Courage and Confidence in Business Ventures

11:06 • 14min

Navigating the Intersection of Open Source and Commercial Strategy

24:52 • 20min

Exploring the Intersection of Creativity, Finance, and Consultancy

44:32 • 3min

Recommendations for Personal and Professional Growth

47:43 • 2min

Navigating the Influence of 'Unknown Unknowns' on Decision Making and Focus

49:52 • 2min

Encouraging Subscribers to Join Daily Newsletter for Unique Content

51:32 • 2min

I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io

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Emily is a former journalist and content writer. Through a tragic event, she understood and used her professional and personal experiences and skills to reposition herself, identifying a niche in the tech industry, leading to significant success in her newly chosen field.

Emily's story is nothing short of inspiring. This episode is a blend of heartfelt storytelling and hardcore business strategy.

In this episode, you’ll learn:

The essence of positioning in business
How to transition from offering everything to everyone to finding an undiscovered, yet profitable, niche
How to identify your skills and leverage them to make money

Resources and Recommendations:

Suggestion: Taking an improv class to build confidence and adaptability in business and public speaking.
"Improvisation and the Theatre" by Keith Johnstone
"Thinking in Bets" by Annie Duke

Topics Covered:

(00:00) - Intro
(02:37) - The importance of positioning in business
(07:33) - Who can ruin your positioning?
(12:10) - Why 99% of business is b*lls
(14:14) - Leveraging experience and skills for career evolution
(18:50) - Finding and mastering your niche
(20:51) - Knowing when to specialize
(24:21) - Embracing career changes
(32:16) - Navigating niche market risks
(46:53) - Emily’s top 3 resources

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→ Buy my book: book.stfo.io
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

Finally...

If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io

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