Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

How to Find Undiscovered (Yet Profitable) Niches

Mar 5, 2024

Learn how Emily transitioned to a profitable niche in tech industry through personal experiences. Topics include positioning in business, leveraging skills for success, embracing career changes, and navigating niche markets. Recommendations include taking improv classes and reading 'Thinking in Bets' by Annie Duke.

54:15

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Episode guests

Emily

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Identifying a profitable niche involves leveraging personal skills and experiences for career evolution.

Positioning in business requires CEO involvement for successful perception alignment across departments.

Inclusive collaboration with key team members ensures effective positioning, especially in open source industry growth.

Deep dives

Positioning as Part of Company Identity

Positioning is not just a marketing exercise but an integral part of a company's identity. CEOs must actively participate in positioning as it defines how the company is perceived, aligning teams from marketing to product services.

Introduction

2min

Founder's Role in Repositioning Strategy

10min

Courage and Confidence in Business Ventures

14min

Navigating the Intersection of Open Source and Commercial Strategy

20min

Exploring the Intersection of Creativity, Finance, and Consultancy

3min

Recommendations for Personal and Professional Growth

2min

Navigating the Influence of 'Unknown Unknowns' on Decision Making and Focus

2min

Encouraging Subscribers to Join Daily Newsletter for Unique Content

2min

I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io

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Emily is a former journalist and content writer. Through a tragic event, she understood and used her professional and personal experiences and skills to reposition herself, identifying a niche in the tech industry, leading to significant success in her newly chosen field.

Emily's story is nothing short of inspiring. This episode is a blend of heartfelt storytelling and hardcore business strategy.

In this episode, you’ll learn:

The essence of positioning in business
How to transition from offering everything to everyone to finding an undiscovered, yet profitable, niche
How to identify your skills and leverage them to make money

Resources and Recommendations:

Suggestion: Taking an improv class to build confidence and adaptability in business and public speaking.
"Improvisation and the Theatre" by Keith Johnstone
"Thinking in Bets" by Annie Duke

Topics Covered:

(00:00) - Intro
(02:37) - The importance of positioning in business
(07:33) - Who can ruin your positioning?
(12:10) - Why 99% of business is b*lls
(14:14) - Leveraging experience and skills for career evolution
(18:50) - Finding and mastering your niche
(20:51) - Knowing when to specialize
(24:21) - Embracing career changes
(32:16) - Navigating niche market risks
(46:53) - Emily’s top 3 resources

***

→ Buy my book: book.stfo.io
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

Finally...

If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io

🤘

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Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

How to Find Undiscovered (Yet Profitable) Niches

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Positioning as Part of Company Identity

Challenges of Changing Positioning

Inclusive Positioning Process

Managing Influential Team Members

Explosion of Open Source Startups

Balancing Community and Capitalism

Remember Everything You Learn from Podcasts