Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast cover image

How to Find Undiscovered (Yet Profitable) Niches

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

CHAPTER

Founder's Role in Repositioning Strategy

The chapter emphasizes the critical involvement of CEOs and founders in the repositioning process, highlighting the challenges faced in communication and ensuring alignment across all teams. It stresses the importance of the founder owning the positioning strategy to streamline the process effectively and avoid misunderstandings. Discussions also touch on the need for key team members and representatives from various departments to participate in repositioning exercises to prevent potential sabotage and ensure alignment.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner