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10min chapter
How to Find Undiscovered (Yet Profitable) Niches
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
Founder's Role in Repositioning Strategy
The chapter emphasizes the critical involvement of CEOs and founders in the repositioning process, highlighting the challenges faced in communication and ensuring alignment across all teams. It stresses the importance of the founder owning the positioning strategy to streamline the process effectively and avoid misunderstandings. Discussions also touch on the need for key team members and representatives from various departments to participate in repositioning exercises to prevent potential sabotage and ensure alignment.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode