Grow Your B2B SaaS
S6E6 - How Top B2B SaaS Companies Are Dominating SEO in 2025 with Tom Shapiro
Mar 25, 2025
In this discussion, Tom Shapiro, founder and CEO of StrataBeat, shares his expertise in SEO and behavioral intelligence. He reveals winning strategies for B2B SaaS companies as they navigate SEO in 2025. Tom dives into the importance of audience segmentation, optimizing for AI overviews, and the impact of original research on visibility. He explains how free tools can enhance lead generation and boosts traffic while emphasizing the role of consistent blogging and effective internal linking for SEO success.
47:43
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Quick takeaways
- Incorporating audience segmentation strategies can enhance organic traffic growth by over 50%, enabling B2B SaaS companies to engage more effectively with their target market.
- Conducting original research significantly boosts organic traffic growth by 67%, positioning brands as industry leaders through valuable, unique insights that engage decision-makers.
Deep dives
The Importance of Internal Linking
Incorporating internal links within a blog significantly enhances organic traffic growth. Specifically, websites that actively link to their product pages and related blog posts observed a remarkable increase of 37.1% in organic traffic year over year. In contrast, sites that failed to include internal links experienced a decline exceeding 25%. This approach is highlighted as a quick and actionable strategy that can be implemented immediately to improve website performance.
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