Tom Shapiro
Founder and CEO of StrataBeat, a SaaS agency specializing in SEO and behavioral intelligence. He previously helped grow iProspect significantly and is an author of two books on marketing and lead generation.
Best podcasts with Tom Shapiro
Ranked by the Snipd community
Aug 2, 2023 • 43min
Mastering the Niche: The Power of Focus in Agency Marketing
In this engaging discussion, Tom Shapiro, founder of Stratabeat and a niche marketing expert, dives into the power of focusing on a specific market. He shares how narrowing down client industries can bolster business growth, exemplified by a case study of an agency owner who thrived after letting go of less profitable clients. Tom emphasizes crafting an Ideal Customer Profile to boost acquisition and streamline operations. He also highlights the art of saying 'no' to misaligned projects, reinforcing the value of deep work and teamwork in achieving strategic goals.
Mar 25, 2025 • 48min
S6E6 - How Top B2B SaaS Companies Are Dominating SEO in 2025 with Tom Shapiro
In this discussion, Tom Shapiro, founder and CEO of StrataBeat, shares his expertise in SEO and behavioral intelligence. He reveals winning strategies for B2B SaaS companies as they navigate SEO in 2025. Tom dives into the importance of audience segmentation, optimizing for AI overviews, and the impact of original research on visibility. He explains how free tools can enhance lead generation and boosts traffic while emphasizing the role of consistent blogging and effective internal linking for SEO success.
