Tom Shapiro

In this engaging discussion, Tom Shapiro, founder of Stratabeat and a niche marketing expert, dives into the power of focusing on a specific market. He shares how narrowing down client industries can bolster business growth, exemplified by a case study of an agency owner who thrived after letting go of less profitable clients. Tom emphasizes crafting an Ideal Customer Profile to boost acquisition and streamline operations. He also highlights the art of saying 'no' to misaligned projects, reinforcing the value of deep work and teamwork in achieving strategic goals.

In this discussion, Tom Shapiro, founder and CEO of StrataBeat, shares his expertise in SEO and behavioral intelligence. He reveals winning strategies for B2B SaaS companies as they navigate SEO in 2025. Tom dives into the importance of audience segmentation, optimizing for AI overviews, and the impact of original research on visibility. He explains how free tools can enhance lead generation and boosts traffic while emphasizing the role of consistent blogging and effective internal linking for SEO success.