(0:48) - Guest Introduction: Tom Shapiro and his background
(1:32) - Discussion on SEO performance report by Strata Beat
(2:17) - Explanation of AI Overview by Google
(3:01) - Importance of ranking in AI Overviews
(4:27) - Misconceptions about AI overviews and SEO
(5:52) - Strategies for optimizing for AI Overviews
(7:04) - Reverse engineering approach for AI Overviews
(8:08) - Audience segmentation and its impact on SEO
(9:53) - Explanation of audience segmentation
(12:27) - Content strategies for effective audience segmentation
(14:01) - Adding free tools to websites and their SEO impact
(15:31) - Evaluating the effectiveness of free tools
(17:02) - Benefits of free tools for lead generation
(18:34) - Creating simple vs. sophisticated free tools
(19:47) - Original research and its benefits
(21:09) - Uses of original research beyond SEO
(22:10) - Effort involved in producing original research
(24:30) - Blogging frequency and maximizing organic traffic
(25:59) - Impact of custom graphics in blogs
(27:42) - Importance of internal links for SEO
(28:53) - Best practices for internal linking
(30:13) - Summary of top SaaS companies' SEO strategies
(31:30) - Content hubs and different content types
(33:10) - Contrarian views on SEO and AI Overviews
(34:36) - Importance of targeting relevant keywords
(36:13) - Strategies for SaaS founders in 2025
(37:27) - Importance of ICP research
(39:00) - Advice for SaaS founders aiming for 10K MRR
(40:41) - Advice for SaaS founders aiming for 10 million ARR
(43:21) - Testing and optimizing CTAs
(44:56) - Conclusion and contact information for Tom Shapiro
(46:22) - Summary of the episode and closing remarks
