Content Is Profit
Newsletters 101 Part 4: How To Build & Monetize Them with Ethan Brooks
Jan 11, 2025
Ethan Brooks, an expert in newsletter creation and monetization, shares savvy strategies for turning your newsletter into a money-making machine. He discusses the best ways to monetize, from affiliate deals to ads, even if you start with a small list. Learn how to price your ads like a pro and discover affiliate secrets that could boost your income. Ethan also highlights amazing success stories where newsletters made six figures with just 1,000 subscribers. Tune in for insights that could transform your content into profit!
37:33
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Quick takeaways
- Monetizing a newsletter effectively can start with minimal subscribers through strategic affiliate deals and creative partnerships.
- A well-defined editorial strategy, driven by curiosity and audience engagement, is crucial for producing high-quality content that resonates.
Deep dives
Strategies for Acquiring New Readers
Understanding effective strategies for acquiring new readers is crucial for growing a newsletter. Time-based strategies focus on getting others to share your content, as demonstrated by the story of Paul Revere, who became famous not for his ride, but for how others told his story. In contrast, paid strategies revolve around calculating customer lifetime value against acquisition costs, emphasizing the necessity to know your numbers before investing in ads. Audience-based strategies leverage referral engines, which highlight the importance of incentivizing current readers to refer new subscribers, illustrating the need for a well-thought-out approach to expansion.
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