Content Is Profit

Newsletters 101 Part 4: How To Build & Monetize Them with Ethan Brooks

Jan 11, 2025

Ethan Brooks, an expert in newsletter creation and monetization, shares savvy strategies for turning your newsletter into a money-making machine. He discusses the best ways to monetize, from affiliate deals to ads, even if you start with a small list. Learn how to price your ads like a pro and discover affiliate secrets that could boost your income. Ethan also highlights amazing success stories where newsletters made six figures with just 1,000 subscribers. Tune in for insights that could transform your content into profit!

37:33

Episode guests

Ethan Brooks

AI Summary

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Monetizing a newsletter effectively can start with minimal subscribers through strategic affiliate deals and creative partnerships.

A well-defined editorial strategy, driven by curiosity and audience engagement, is crucial for producing high-quality content that resonates.

Deep dives

Strategies for Acquiring New Readers

Understanding effective strategies for acquiring new readers is crucial for growing a newsletter. Time-based strategies focus on getting others to share your content, as demonstrated by the story of Paul Revere, who became famous not for his ride, but for how others told his story. In contrast, paid strategies revolve around calculating customer lifetime value against acquisition costs, emphasizing the necessity to know your numbers before investing in ads. Audience-based strategies leverage referral engines, which highlight the importance of incentivizing current readers to refer new subscribers, illustrating the need for a well-thought-out approach to expansion.

Intro

1min

Building an Effective Editorial Team

12min

Harnessing Online Communities for Content Strategy

17min

Understanding Paid Content and Referral Systems

2min

Wrapping Up Insights on Newsletter Growth and an Exciting New Guide

3min

Show me the money!

In part four of the newsletter series, we’re breaking down the best ways to monetize your newsletter. Whether you’re just starting or already scaling, you’ll learn how to make your content work for you with affiliate deals, ads, and creative partnerships.

Ever wonder how much you should charge for an ad? Or how to set up your first affiliate deal? We’ve got you covered. Plus, we dive into real-world examples of newsletters generating six figures with only 1,000 subscribers!

Key Takeaways: