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17min chapter
Newsletters 101 Part 4: How To Build & Monetize Them with Ethan Brooks
Content Is Profit
Harnessing Online Communities for Content Strategy
This chapter explores the strategy of utilizing online communities such as Reddit and Facebook groups to identify trending topics and valuable insights for content creation. The speakers emphasize the importance of niche research, credible sources, and engaging audiences through concise and substantive articles. They also discuss effective marketing strategies, audience-building techniques, and the careful approach required for paid advertising in the realm of newsletters.
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