Newsletters 101 Part 4: How To Build & Monetize Them with Ethan Brooks
Content Is Profit
Understanding Paid Content and Referral Systems
This chapter delves into effective marketing strategies, emphasizing the roles of paid channels and audience-based referral systems. It discusses the significance of customer lifetime value and acquisition costs, alongside exploring referral engines as a means for audience expansion and the strategic incentives needed for successful referrals.
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