Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21
Introduction
00:00 • 2min
The Compete Network Unlinked In
02:11 • 4min
The Most Common Battle Card Mistakes
06:06 • 2min
Building Battle Cars - What You Should Be Thinking About Before Building Battle Carts
08:14 • 3min
Building Battle Cards - Where Should I Start?
11:41 • 3min
How to Build Battle Cards Effectively
14:25 • 4min
Do You Have a Starting Point?
18:00 • 2min
Feature Comparisons Are Not a Great Option for Sellers
20:16 • 3min
The Future Comparison Versus Value Comparison
22:49 • 2min
How Do I Use This Information in a Deal?
25:19 • 4min
How to Build a Value Selling Framework
29:14 • 3min
What's the Consensus in Eto Process?
32:12 • 3min
Can I Sell Up a Great Battle Card Without Those Two Tiles?
34:43 • 2min
Why Do You Want to Share All This Competminto?
36:14 • 2min
How to Structure Your Battle Cards
38:05 • 2min
Building Battle Cards for Product Teams
40:18 • 3min
Effective Use of Third Party
43:09 • 2min
How to Enable Sales to Find Out Who the Competitors Are
45:04 • 4min
How to Spot a Competior Before a Demo Call
49:04 • 2min
Building Battle Cards - The Importance of Getting Feedback From End Users
50:51 • 5min
Building Battle Cards
56:09 • 4min