Building Battle Cards - Where Should I Start?

The idea behind this exercise is, when you're spending your time on a tier one, you should make sure you're spendingyour time on the right tier one. When you go to these lower ones, it's about making sure you spend an adequate amount of time but not weigh too much time. So sales is a great input mechanism, because they'll tell you who they're up against. And the invalidating in the market and thinking about how we approach each different sector of the market as is those key things that the product marketers are going to do,. Yes, i'll take that as an input.

Transcript

Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!

Get the app