#47 - Five Laws of Highly Effective Battlecards | David Washer, Klue
Coffee & Compete
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The Future Comparison Versus Value Comparison
A real example of how you could build out strength and weakness is card that goes beyond you mention there just here's a feature. This ecly yets your point around telling more of a story rather than making a point. And so i'll probably do something that we can probably throw on the blog around future comparison versus value comparison, and how to think about it slightly differently. Because really, when you boil it down, you'd be like, o it's the same thing. But there's a nuance to how you think about it that helps you create that value side imSo one of the amples we see regularly as customers come in with a one a p t f or a power
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