Masters of Scale

Disney’s Bob Iger: How acquisitions become an ecosystem, part 2

Nov 26, 2022

Bob Iger, Executive Chairman and former CEO of Disney, shares insights from his remarkable journey in transforming Disney into a powerhouse through strategic acquisitions like Pixar and Marvel. He discusses the intricate balance required to build a sustainable global brand, emphasizing cultural integration, especially in ventures like Shanghai Disneyland. Iger explores the lessons learned from the massive acquisition of 20th Century Fox and the importance of mentorship during times of crisis, illustrating how Disney navigated challenges while maintaining its iconic identity.

28:00

Episode guests

Bob Iger

Highlights

AI Chapters

Episode notes

Disney Plus Launches in November 2019

01:13

Shanghai Disneyland: The Story of an 18-Year Process

01:55

Intro

5min

Building a Sustainable Brand Ecosystem

3min

Disney's Global Expansion: Shanghai Disneyland

10min

Cultural Integration and Strategic Acquisitions

4min

Navigating Disney's Brand Evolution

5min

Navigating Crisis: Leadership at Disney

7min

From Pixar to Marvel to Lucasfilm, Disney's Bob Iger defied expectations, acquiring world-renowned brands and meshing them seamlessly with the House of Mouse. In Part 2 of our epic conversation with Iger – Disney's executive chair and former CEO – we delve into the next phase of the process, how he helped build a diverse, sustainable ecosystem for Disney companies in the China market, and how all the lessons learned played out in the massive acquisition of 20th Century Fox.

Read a transcript of this interview at: https://mastersofscale.com/

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